How we collect, use, and protect your personal data
This Privacy Policy explains how flowtrixum S.A. ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website, use our services, or interact with our beauty customer behaviour analytics platforms. We are committed to protecting your privacy and ensuring transparency about our data practices.
flowtrixum S.A. is the data controller for the personal information we collect and process. We are registered in Portugal with registration number 852639214 and our registered office is located at Praça do Comércio 271, 4035-246 Porto, Portugal.
We collect various types of personal data depending on how you interact with our services. The data we collect includes information you provide directly to us, information collected automatically when you use our website or services, and information we receive from third parties.
When you contact us, register for our services, or use our analytics platform, we may collect personal data such as your name, email address, phone number, company information, job title, and any other information you choose to provide. This data collection occurs when you fill out contact forms, request demonstrations, subscribe to our newsletter, or communicate with our support team.
When you visit our website or use our services, we automatically collect certain technical information including your IP address, browser type and version, device information, operating system, referring URLs, pages visited, time spent on pages, and other usage analytics. This information helps us improve our website performance and user experience.
For clients using our beauty analytics platform, we process customer data and business analytics information as part of our service delivery. This data is processed strictly according to our client agreements and data processing terms, with appropriate security measures and legal safeguards in place.
We use your personal data for various legitimate business purposes, always ensuring we have an appropriate legal basis for processing. How we use your information depends on the nature of our relationship with you and the specific services you use.
We use your information to provide our beauty analytics services, respond to your enquiries, process your requests, deliver customer support, and maintain our business relationship with you. This includes technical support, account management, and service improvements.
With your consent, we may use your contact information to send you newsletters, product updates, industry insights, and other marketing communications that we believe may be of interest to you. You can opt out of marketing communications at any time.
We may process your data to comply with legal obligations, protect our legal rights, prevent fraud, ensure security, and meet regulatory requirements applicable to our business operations.
We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.
For detailed information about the cookies we use, their purposes, and how to control them, please refer to our Cookie Policy.
We respect your privacy and do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information only in the following circumstances:
We work with trusted third-party service providers who help us deliver our services, such as hosting providers, analytics services, payment processors, and communication tools. These providers are contractually bound to protect your data and use it only for the specified purposes.
We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, prevent fraud, or ensure safety.
In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of the transaction, subject to appropriate confidentiality and data protection requirements.
We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption, access controls, secure data transmission, regular security assessments, and staff training on data protection.
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protection measures.
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. The retention period varies depending on the type of data and the purpose for processing.
Generally, we retain contact and communication data for up to 7 years after our last interaction, analytics and usage data for up to 3 years, and marketing consent records for up to 2 years after withdrawal of consent. Client data processed through our analytics platform is retained according to the terms specified in our client agreements.
Under the General Data Protection Regulation (GDPR) and other applicable data protection laws, you have several rights regarding your personal data:
To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request within one month of receipt.
Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA) where our service providers are located. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions by the European Commission.
Our services are not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that information promptly.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. We encourage you to review this policy periodically.
If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us about our data practices, please reach out to us:
Data Protection Contact:
Email: privacy@flowtrixum.world
Phone: +351 226074772
Postal Address:
flowtrixum S.A.
Praça do Comércio 271
4035-246 Porto
Portugal
If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.